Let me guess.
You’re here because you want to do better with your social media or you’re not happy with your current social media strategy. Maybe your social media isn’t performing well. You want better results from it.
I know how disappointed you feel. You share the brightest, super engaging, super awesome contents but people don’t even care.
You schedule posts at the best times, you use proper hashtags and even mention industry leaders; you do it all perfectly. But still no humming.
All you hear is crickets.
Don’t stay hopeless because today I’ll tell you 5 blunders that are ruining your social media strategy PLUS solutions to fix them!
See if you’re doing one of these costly mistakes.
You Don’t Have a Social Media Strategy
You might think how this point fits here.
Let me tell you my friend that’s why most of the businesses can’t leverage from social media.
How you'll achieve your goal if you don’t have a plan, a purpose, a destination? You need to go somewhere or you need to achieve something.
Why post unmeaningly? You’re putting your time and energy into it. And that’s not for free. You’ve to reap your harvest from it, don’t you?
Fix it: Learn how to create a social media plan. Then pinpoint your goal and create plan accordingly. Take courses. If you don’t have the time hire an expert.
You’re Far Away Understanding Your Brand’s Consumer Need
To get closer to your audience and enhance engagement, you need to understand their need first. HOW WILL YOU CREATE ENGAGEMENT WHEN YOU POST CONTENT THAT PEOPLE DON’T CARE? You can’t just post random content and expect buzz.
You need to sharpen your accuracy.
Fix it: Create Buyer Persona. Buyer Persona helps you to narrow down your focus to audience demand. It’ll help you to detect your audience’s problems, requirements, fears, expectations and clear a picture of your audience.
Here’s a post to acquaint you with Buyer Persona.
Here’s another to help you create one.
Now you know what they crave. Post content they need, that they love, that they want to see. That’s how you start the party!
You Don’t Understand Social Media Channels
If you think that all social media platform works the same way then throw that concept in trash bin RIGHT AWAY!
Most people make the mistake here. They all think that every social channels are same.
Not at all.
Every platform is unique and different. You need separate approach for each of them. Here’s basic demographics for most popular social media networks -
Fix it: Research on your audience to serve them proper content.
Create and share content according to the features of each social media network.
You’re Always a Salesman
You waffle all about your product/service. You tell how super awesome your product is, what A1 technology you’ve got, how magnificent you are in your job, where you’ve taken……. -_-
PEOPLE DON’T WANT TO HEAR ALL THAT. They don’t even care. Your audience don’t want to know how you started the business or what inspired you to start your business.
They want you to give them solution; they want you to help them. That’s why they subscribed to your newsletter, liked your Facebook page or followed you on Twitter, right?
Fix it: Sit calmly and share filtered content. Ask yourself these question every time before hitting share button -
You Don't Have Practical Knowledge about Social Media
Nothing will work if you don't use social media channels practically. Suppose there is a new orange-mango flavoured candy in store (raise your hand if you've tasted any candy like this!). You can't tell how it tastes if you don't taste it by yourself. Likewise you've to taste social media. You've to feel it and experience the ambience.
Fix it: Open accounts on every social media your audience plays. Learn the platforms by practically using them, familiarize with the neighbourhood. Take courses (if needed) on using them effectively.
Which of these mistakes are you making? How do you plan to improve your social media strategy?
Sajib Mannan is an inbound marketer (certified by HubSpot). He specializes in inbound marketing, lead generation, blogging and social media. He helps businesses get more leads and develop their brands online through blogging. Hire him to attract leads and customers with sparkling and beautiful blog posts.