Every time I go back to edit my old blog posts to give them a better look, I always find these pesky mistakes sneaking around in my blog post.
They hide in my blog only to irritate my readers.
But not for long.
I always keep hunting for them wrinkling my brows.
Not only me but other writers also find these mistakes playing tricks with them. And they also knock the mistakes out before they can irritate their readers much.
These errors not only disturb your readers but harm your blog’s authority. That’s why you need to eliminate these lousy evils that make your readers go away.
You may not know, but these brats are sitting down under your blog post.
Do you want to give them a chance to shoo away your readers? Do you want them to nag your readers and make them go away?
I hope not.
Let’s go down teaching these wretches a lesson.
Let's take care of the first one.
Mistake #1: Crappy Writing
In this era of online marketing, written content plays a crucial part.
Whether it be the visuals or the writing, people will look for valuable content in your blog.
They come to your blog for content that’ll inspire them, help them and solve their problems.
But when they see big blocks of writing (that scare them off right away), annoying and stupid content (that doesn't even know where it's going), will they be excited to check out what's new on your blog?
Will they be coming back for more?
You need to make up your blog post beautifully that amazes, fascinates and appeals people.
Here are two great ways to spice up your blog post -
Avoid Silly Writing Mistakes
You publish a blog post.
Few days pass and you get a couple of shares. Your post starts to spread out on the internet. It gets an impressive number of views. You plan it to share on multiple other social networks.
A happy-face-smile appears on your face.
Another day you give the post a read and horrifyingly, silly grammar mistakes and odd looking typos start to appear.
‘WHERE THE HECK DID THEY COME FROM? THEY WEREN’T HERE BEFORE!’
You feel astounded and embarrassed as the post being viewed by many people. You get upset thinking how many people have seen your idiocy.
To avoid this shameful situation, you need to kick out silly mistakes from your writing in the first place.
Do these -
Silly writing mistakes severely hurt your readership and reduces your brand awareness. Get rid of them and give your readers a pleasant post to read. Your readers will love you back.
Tell a story
Storytelling is a great way to make your blog post delightful.
We are all human.
When you tell real life stories in your blog posts and give examples from your life, it makes you more of a human. It makes your content more enjoyable to read.
Did you notice I started this blog post with a story from my regular life? Didn’t it appeal you to read on?
Similarly, call your readers closer to a story. Befriend them in your blog post with your personal experience.
Craft your content beautifully. Mesmerize your reader with the magic of your words.
Mistake #2: Awful Design
You'll notice this.
Most of the successful blogs out there have well-designed websites. And I’m not talking only about the colors on the visuals.
Beautifully designed blogs make beautiful looking blog posts.
A blog that grabs readers on the first impression has -
Does your blog have these?
No problem. Let’s fix this.
There are two ways you can make your blog design beautiful.
#1: Make it Visually Attractive
For making your blog posts look great having a white background is compulsory.
White background helps your blog visitors read letters clearly and conveniently.
Using eye-catching images is the second best thing you can do for making your blog posts look beautiful.
There are several online tools available out there to come up with a decent-looking blog image.
Most of them are free!
Here are few tools I use for creating my blog images -
You can easily grab a free stock image and design it gorgeously. Canva is a pretty cool tool for creating images. It’s relatively popular among bloggers. The coolest thing about it is its drag-n-drop builder making it super-easy to design images.
A little effort with the images can pump up your blog post’s quality highly.
#2: Making it Mobile Responsive
27% of consumers will leave a site if it is not mobile-optimized. (ExactTarget, 2014 Mobile Behavior Report).
What does it mean for you?
More people are now browsing the internet with their mobile devices. A significant portion of your audience will be reading your blog posts on their smartphones.
If you don’t make your website mobile responsive, you’ll be losing a big number of readers.
Unoptimized websites make it hard to read blog posts. Your fonts may scramble, pop-ups might not show at the right time; share buttons could come in the way of your writing.
Mobile responsive websites give a smooth experience of reading to people who are on mobile devices. Optimized websites not only make your blog look good but give your readers a pleasant experienced.
Click here to read a quick guide on how to make your website mobile friendly.
Over to You
Attracting people with blogging can be tricky. You might not know what mistake you’re doing, but it will do its job and cost you money. So, you need to stay sharp about your writing and the other aspects of it. That way you’re gonna get a shining blog post.
Have you made these mistakes? Can you add other errors that make a blog post look suck?
Let me know in the comments.
Sajib Mannan is an inbound marketer (certified by HubSpot). He specializes in inbound marketing, lead generation, blogging and social media. He helps businesses get more leads and develop their brands online. Contact him if you want to get more leads through blogging and social media.