Like my friend, when you’re onto something new, if something doesn’t work, you don’t know what’s going wrong. You can’t figure out what’s going south.
Today I’ll show you 7 social media mistakes that will take your startup down. If you’re just starting out your business or getting started with social media, learn about these mistakes beforehand. You can thank me later.
Mistake #1: Not Having a Plan
Social media isn’t about posting with no purpose. You’ve to set up achievable goals. For example, you plan to get 1000 followers by the end of the quarter or you want to increase engagement by 30%.
You need to set clear goals like this. If you stay purposeless with your social media strategy, all your effort and time will go in vein. And remember, time is money.
Mistake #2: Not Going With the Plan
Social media can be a great distraction.
You sit down to write social media updates to get traffic back to your website. But you end up checking out pictures of Bob’s trip to Istanbul.
Total waste of social media.
Executing the plan is as important as having the plan. Be serious on executing it. You need to take this work as the other works you do to grow your business.
Mistake #3: Being Unresponsive
You’re on SOCIAL media. It won’t work if you forget to be “social” on social media. They’re real people out there. They’re like you.
The mistake most startups do here is -
It tells people you only come there, share updates; bang! bang!! and leave. It tells people you have no interest in them. You’re only here for self-promotion.
Imagine, would you like a brand which has no interest in who you are, what you do? Which only pushes you to buy from them.
I guess no. At least, I wouldn’t.
Then why be that kind of brand?
Be a real person. Brands do well when they communicate with their audience.
Mistake #4: Posting at Bad Times
Your friend stays at work from 9 to 5. If you go to his house at 3 o’clock, will you find him there?
Similarly posting when people are not online won’t get you good results. Be in front of them when they are present on social media.
Different social media platforms have different ideal posting times. Here is an example for best posting times on social media -
Check out this awesome post by CoSchedule on best times to post on social media.
Mistake #5: Boring Your Audience
Most of the startups become robotic when they start. They share the same boring content again and again.
Who said you can’t have fun on social media?
Show your humorous side. Humor attracts people pretty well. Show your personality. Amaze your audience with catchy content. Use fascinating headline to hold your readers. Do the crazy (but hold it there boy, remember to stick to your objectives).
Mistake #6: Not Selling Own Brand
Some startups get so conscious of developing their brand, they stop to sell themselves. They’re afraid of selling themselves. They assume that selling themselves will put a negative impact on their audience.
Answer me this question, how will you get leads if you don’t sell yourself on social media? [Highlight to tweet]
Smart businesses know when to sell. They know cunning ways to capture leads. That’s why they ramped their way up and now you, me, everybody recognizes them.
Bonus (I Know You Love Bonuses): Not Keeping Eye on Your Competitor
Okay, we have come to the last but not the least. This is the mistake on which you may want to have a good look at.
If you want to play well in the market you should keep an eye on your competitor or else you may fall behind.
keeping an eye on your competitor can benefit you in several ways. For example:
How can you leverage this to grow your business?
Over to You
Social media is a great cost-effective marketing technique. Avoiding these mistakes can save you a lot of time, effort, and money.
Were you doing these mistakes, let me know in the comments? Did I miss anything? Can you tell me one or two more mistakes startups should avoid when they’re on social media?
Share your word. Feel free to comment below.