Let me tell you a story from my life.
When I go to the market or stumble upon websites that sell products, I start to dig deep. I begin to find out holes in their sales funnel. Holes which are helping leads slip out of their sales funnel.
Believe me, I want to bawl to them showing the holes. It’s like they’re on a boat and I see holes in it. They didn’t notice them. I am standing at the shore and shouting to rescue them from
“HEEEEYYYY, YOU GOT HOLES IN YOUR BOAT!! YOU’LL DROWN”
But it’s not possible to go to everyone and help them fix their sales funnels. So I decided to speak out here. Thus I'll be able to reach to more people like you and help more effectively.
So here you go. Effective and noteworthy ways you can close the holes and pump up your sales -
Sell When They’re in a Mood to Buy
How many times you’ve bought french fries along with your order just because the sales guy asked you?
They know you’re in a mood to spend money. They use it in a right way.
Same way present your products or services before your consumers when they’re in a mood to buy. Don’t be a stalker appearing with your product now and then. Hit with it when the time is right.
How to know if they’re ready to buy or not?
Give them another product to buy after they’ve bought a product from you.
Offer complimentary service with limited features. This will create a desire to get the full product. Then ask them if they would like to buy the premium version with access to all the features.
Make it work as an upsell.
If you sell digital goods such as ebooks, offer a free one first. Then sell your original product.
Create desire, create the mood then hit them with your product.
Gift Free Samples
Whose mouth doesn’t light up with a smile when he gets a gift.
Everybody loves gifts. You, me, everyone.
Offer free samples of your product or a free consultation of your service. By offering free samples, they start to build trust on your brand. You get closer to them. As the relationship builds, they start to trust in your products.
Remember, consumers don’t like being sold. It’s important to build that relationship where you earn their trust. Sell your products as a way to remove their pain, don’t force them to buy.
Expand Your Services or Product Range
Suppose you’re a copywriter. You can help your clients with their social media or write their newsletters. Diversify your product range to increase sales and generate more revenue.
No wonder why Apple has iPhone, iPad, iPod, Macbook and lots of other i-stuff.
Hear What Your Customers Have to Say
Pay a close attention to your consumers’ needs. What would make their job easier? What can make their life easy? Listen to them.
See what problems they’re talking about in your blog comments. Which features you can add to solve their problems? Ask them. Ask them in your newsletters, do surveys.
Then create a new product or improve your current to solve their ever-changing worries.
Problems and pain points change with time. As increases your scope to improve and satisfy your customers. More doors you open for solving problems, more you get to earn.
That’s why Apple brings updates to their iPhone and Google comes up with new versions of Android.
People don’t want to miss a good deal that won’t last forever. Forming a state of urgency is one of the oldest techniques to increase sales. Offer deals that won’t last forever.
Call to Actions (CTAs) such as “Limited offer” or “Special offer” tempts leads to grab the opportunity. Because enticing CTAs like these build pressure on people and create fear of missing the chance.
Here is a list of words that create a sense of urgency. You can use it on your CTAs to drive more sales.
Seducing your prospects with urgency is one of the tested techniques. But remember, this urgency won’t work if you don’t provide much value, be clear and concise about your product and solve your prospect’s problem.
Now you got 5 fresh techniques to drive more sales. But don’t forget to hold up the quality in your product or service. After all, this is what they will remember you for, this is what they will come back for more. Quality always comes first.
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Sajib Mannan is an inbound marketer (certified by HubSpot). He specializes in inbound marketing, lead generation, blogging and social media. He helps businesses get more leads and develop their brands online. Contact him if you want to get more leads through blogging and social media.