Case study #1: Sarah is a newbie blogger. She started blogging a few months ago and dreams of becoming a successful blogger. She plans to earn money through blogging and establish her business as a profitable one.
But she struggles to come up with decent blog content. She doesn't feel satisfied with her reader engagement. She wants to grow her blog’s traffic and amaze her readers with enticing blog posts.
Case study #2: John is an inbound marketer working for an inbound marketing agency. He constantly has to write blog posts for his company blog and optimize his company’s landing pages for better optimization.
He is trying to be an influencer on social media. So, he has to work for growing his personal social network too.
Moreover, he has got his blog and also writes for it. With this much work to handle, it becomes hard for himself to come up with glowing blog posts every time.
Case study #3: Amanda is a savvy blogger. She is doing great with her blog. Amanda has got an impressive number of email subscribers and social following. She earns a good amount of money selling her eBooks. She has managed to land multiple decent-paying clients through her blog.
Now she is partnering with another blogger for launching a writing course.
Money is coming towards her in a decent way.
In spite of having excellent writing skills and profitable business, she sometimes burns out and produces boring blog posts. One time she was about to lose a client for writing tasteless blog posts. She gets very much upset with herself in those dark days.
The reason behind presenting these case studies before you is to show you that you're not the only one who strives for writing beautiful blog posts every time.
We all do the struggle.
From freshers to veterans, all procrastinate and try hard to produce the best content.
Well, you don’t have to worry much about it anymore.
You don’t need to squeeze yourself for writing better blog posts. Well, you DO need work hard for creating magic, but you don’t need to punish yourself.
Because today I’will tell you simple and easy tips to amplify the quality of your blog posts. These tips are easy to implement. They will automatically increase the value of your content every time you use them.
Let’s not waste any more time…
5 Tweaks to Improve the Quality of Your Blog Posts
Tweak one: Understanding the purpose
Most bloggers do this.
They straight dive into writing...
...without determining the objective of the post. They don’t think about whom they’re writing for, the problem their blog post should solve; what their readers will get from the post.
Without addressing these questions, it’s pretty hard to influence your readers; it’s pretty hard to mesmerize your audience.
Blogging has this beautiful power of earning people's trust. Trust that makes your audience buy your product.
But without getting inside people’s heads, you won’t be able to use this magnificent power. You won’t be able to entice people to buy from you.
That’s why you need to do your research first.
Fix it by asking yourself these questions -
Tweak two: Dashing opening
You grabbed your reader with a compelling headline.
What if you can’t keep up the momentum?
What if your reader passes away after reading a few sentences?
Did you know?
9 out of 10 of your readers hardly get past the first line of your post. [Source: ProBlogger]
That’s why the first few sentences are so crucial in your blog post.
Don't you agree with the importance of opening your blog posts with a bang?
Here are three simple but efficient and dashing ways to open your blog post -
Doesn't it call you to continue reading? The story in her opening promises something exciting and pumps up curiosity.
See the maestro, Neil Patel, mixing up the opening of his blog post with a question and a statistic -
Neil brilliantly blends a question and a statistic to grab reader’s attention right off the bat.
Here is an excellent post from CoSchedule on opening blog posts.
Tweak three: Making your writing scannable
Do you know what your readers fear?
BIG BLOCKS OF WRITING.
Forget about your readers.
You tell me -
When you get to read 4000 words long article, no paragraphs, no bullets, lines after lines of plain text, how much of it do you REALLY understand?
Same goes for your readers.
People don’t read.
79% of internet users scan any new web page they come across. [Source]
Knowing this, how should YOU write your blog posts?
How do you make your blog posts scannable?
There are many easy-peasy ways you can do that.
Here are some efficient ones
Tweak four: Write short sentences
People’s eyes get tired reading long sentences.
Your audience can feel bored reading your blog posts.
Give their eyes a break.
Short sentences stop your readers while they read regular sentences. Short sentences catch attention and make your writing more readable.
Go back to the third point above.
Did you notice?
I used short sentences to catch your attention. And you don’t feel tired reading. Thus, I make the subhead biteable.
Similarly, make your blog posts easy to consume by throwing in a few short sentences.
Tweak five: Guide them through
Don’t just write blog posts for the sake of writing them. Make it easy to understand what you’re trying to say.
Plan your post before you write. Summarize the points that you’re gonna cover. Then write accordingly.
One way to make your blog post smooth to read for your readers is to tell them beforehand what to expect next.
That way, the excitement stays on, and they get a clear sense of what they’re getting.
In this post on Olly tells his readers what they’ll be reading next.
The way he tells readers beforehand what to expect next makes it easy to understand the purpose of the blog post and what is coming ahead.
Implementing this technique will keep your audience satisfied. Your audience feel disappointed or cheated.
The purpose of your blog posts is to educate your readers, help them solve a problem and make their lives easier with valuable information. And to present that information beautifully to your people is your duty.
Remember, you’re not the only one who produces boring blog posts.
Pro writers also come up with boring content. But they manage to transform them into sparkling ones.
Keep up that spark for you and throw out the fear. Kick in these tricks into your content and mesmerize your audience with beautiful blog content.
I know you got this.
Sajib Mannan is an inbound marketer (certified by HubSpot). He specializes in inbound marketing, lead generation, blogging and social media. He helps businesses get more leads and develop their brands online through blogging. Hire him to attract leads and customers with sparkling and beautiful blog posts.