Do you know how strongly can social media lift up your business?
Do you know how effectively you can generate leads from social media?
Results show that -
Today, social media has become more than just a platform to connect with an audience. It’s also used for generating leads.
But how do YOU get into this? How can you generate leads with social media? Just playing hard won’t get you results, you have to play smart.
How to Get Started with Social Media Lead Generation
Before cooking, you have to heat up the pan. Similarly, you need to heat up your social media with a good amount of followers.
So, what you need to do first is to grow your social network.
Remember, the purpose of growing a social network is to have quality followers who will like and share your updates, click on the links you share, have an interest in your business or even do business with you in future.
It’s far better to have 10 interested people than 100 uninterested followers. Because those 10 will possibly do business with you in future where the other 100 will just pass by.
Now first things first, how do you grow your social network?
Want to dig deeper on this? Check out this article on how you can get more social followers.
Okay, now you've got a good amount of followers and can start the ball rolling.
6 Smart Ways to Generate Leads from Social Media
Now that you’re on the field, you have to play smart. You need to focus not only on the techniques but also on reader psychology.
Mixing up both of these will give you strong results.
Here are 6 smart strategies to help you get quality leads from social media -
Follow your potential customers. The key here is getting their attention and then engaging with them. This will build a relationship as well as a trust between you and your customer.
To find out if your prospects have an interest in you or not, you have to take smart actions. Ask what industry they can relate themselves to, observe what posts they’re liking, sharing and commenting. Try to understand their taste.
Pro tip: Use Twitter lists to research your prospects.
Share updates on the latest industry news and trends. Write blog posts on the latest issues and share with your followers.
This will help you to stand apart and establish yourself as an industry expert. So, when people will want to learn about industry news and latest trends, you’ll be the go-to person they’ll want to hear from.
Suppose, you’re a social media expert and stay up-to-date on social media. You share the latest tips and tricks and valuable content about it. By always sharing latest content on social media you have established yourself as an expert who knows what he’s talking about.
When one of your followers will want to get help with his blogging he’ll surely come to you for help. Because you have established yourself as an expert by constantly talking about blogging.
Easy lead generation.
What is the largest social network on this planet? Yes, it’s Facebook. With over 1.59 billion monthly users and 1.04 billion daily users, it’s a goldmine for collecting leads.
Just think about this, one in every seven people in this world use Facebook. That’s the world. But you go out there, every people you’ll meet will surely have a Facebook account. From teens to old people, almost everyone uses it.
That’s why Facebook ads are so powerful for gathering leads.
Here are facts that make a successful Facebook ad -
Here’s an in-depth blog post on Facebook advertising.
Don’t just share the updates just for the sake of sharing. Make it active, efficient, smart, crafty. Don’t let readers move on to other people’s posts without engaging with yours.
Here’s how to make that happen -
Read this infographic on what makes a good social media update.
Can you guess what it is? Nah, it isn’t Yahoo. It’s bigger than Bing, Yahoo, AOL and Ask combined!
YouTube processes more than 3 billion searches a month.
Some people consume content better with videos. What is said on a blog post can be presented more beautifully and effectively on a video.
That’s why you can gather leads easily on YouTube.
Tips for success?
Read this post on optimizing YouTube for lead generation.
Wrapping it up
Use social media in a smart way. Smart techniques like these can lift up your lead generation and get you loyal customers.
Just imagine how many people are out there buzzing in social networks. Then look at the potential present there.
How do you use social media for your business? Have you got any tricks to use social networks for lead generation? Let me know in the comments
Sajib Mannan is an inbound marketer (certified by HubSpot). He specializes in inbound marketing, lead generation, blogging and social media. He helps businesses get more leads and develop their brands online. Contact him if you want to get more leads through blogging and social media.