1. Guest Blogging
Guest blogging is great way to find new customers. By guest blogging on relevant blogs you reach out to a new audience. And writing informative posts you prove yourself as an expert in particular niche. Get your writing up in well known publications such as Huffington Post or Forbes. This will give you good exposure to new customers. If you give value to them, they won’t be so harsh to pay you back.
The best thing about this tactic is you get a ready audience set for you. It’s like giving a speech to a public meeting. You stand in the podium and all you gotta do is amaze the audience with your sparkling words.
2. Interview Influencers In Your Niche On Your Blog
If you interview influencers or market experts they'll share the interview with their audience. Which will drive more people to your website.
Remember, This will work if who you interview has already got an well set up audience.
3. Leverage From The Social Network Of More Than 1.23
Billion Monthly Users
Can you guess what social network I’m talking about?
One out of every seven person in this world have a Facebook profile. Active Facebook users spend an average of one hour every day on this social network.
Imagine how many of your leads are wandering there. They want your help, they need your service, they need your product.
THEY WANT SOLUTIONS TO THEIR PROBLEMS AND YOU’VE THE ABILITY TO HELP THEM.
Now you tell me, won’t you go there searching for your next customer?
I won’t this opportunity go out of my hands.
You also shouldn’t.
Here’s how you grab the opportunity: Join suitable groups on Facebook and make contribution. Answer their problems, give them solutions. But don’t make it look promotional. Provide them usefull links of websites where they can find solutions to their problems. And if their solution is on your blog, BINGO!
Don’t always link back to your website. This will make you look a cunning salesperson.
4. Use The Power Of Mighty LinkedIn
Before I continue let me tell you some stats about LinkedIn -
As you can see there is also a large opportunity of getting new customers. In other social networks you may find people whose age don’t suit well with your service or product. Here you find raw professionals on particular niche.
Like Facebook here you also join relevant groups where your potential customers hang around. Browse through groups and observe what they’re talking about.
If you find a solution you can offer, go forward.
Thus you get their trust and start the process of nurturing them.
This tactic can be also used for Facebook groups. Don’t forget to link them back to your site once in awhile.
5. Let Your Existing Audience Help you
Share practical and useful contents with your audience. Ask them to pass those on to their family and friends. Because we all know (yeah you know it, say it with me) SHARING IS CARING!
When your audience share your content you -
Don’t always talk like a salesperson. Be helpful first, help them to cure their problems. Be friends with them. Then go with your products/services.
Why won’t they buy from you? Well your product/service will solve their problems, won’t it? And you’ve been helpful and friendly to them from the beginning. Why won’t they take help from a friend?
Got the catch?
Now it’s your time to share your thought.
What weapon do you have in your arsenal to attract more customers?
Sajib Mannan is an inbound marketer (certified by HubSpot). He specializes in inbound marketing, lead generation, blogging and social media. He helps businesses get more leads and develop their brands online through blogging. Hire him to attract leads and customers with sparkling and beautiful blog posts.