Blog and blogging.
Many businesses are using these to attract people online.
But are their blogs performing at their bests? Are the blogs managing to hold people and turning them into regular visitors?
Most of the blogs fail to help businesses.
Blogging turns out as a waste of money and time.
Have you ever had that feeling before?
Depressed as hell looking at your visitor count?
If YES then stick around. Because, in this blog post today, I'm gonna show you how you can make your blog sparkling and fruitful for your business using online tools.
I’m gonna divide them into three different sections. Producing content, visuals, and lead generation.
So, without any further due let’s jump into making your blog more awesome.
“Content is king.”
That is a famous saying in content marketing.
All people look for is content. People come to your blog for reading valuable blog posts which will give them useful information.
Your blog is all about content, content that’ll help them solve their problems and make their lives easier.
That’s why you need to write your blog posts, eBooks (which you’ll offer) and all the other writing in your blog beautifully to amaze your readers.
Here are three tools to help you craft your writing beautifully -
CoSchedule’s Headline Analyzer
If your headline isn’t appealing, your readers won’t even bother to look what’s inside your blog post.
And to write magnetic and alluring headlines, CoSchedule has got a useful tool that analyzes your headline.
It rates your headline out of 100. And if your headline gets above 70, it’s considered as a quality headline.
It tells you what type of emotion your title expresses. It also shows you how much power, emotional, common and uncommon words your title has got.
You can also see how many words of your headline will appear in Google search results and how it’ll look like as an email subject line.
This happens with all the bloggers.
Sometimes you feel empty inside. You don’t know what to write on.
You burn out.
That’s where Buzzsumo comes in.
It’s basically a content research tool. You can see trending topics under a certain niche and research for your next blog post.
Buzzsumo helps you find out what content is people sharing the most on social media. You can take ideas from the search result and can come up with a brand new blog post.
Writing on topics which are already performing best will easily help you to write the best performing blog posts.
Buzzsumo helps you find trending topics that you can write on.
You can come up with best-performing keywords, find experts, and filter search results by a website or author.
If you want to spend some money and dig deep, their paid plans come with comprehensive search results. You can also use their free plan which comes handy for doing basic research.
Grammarly is the boss when it comes to proofreading. It’s one of the best proofreading tools available online.
It scans your writing and corrects over 250 grammar mistakes. Grammarly also checks for plagiarism in your writing.
You can easily download their Chrome extension and MS Word add-in and write smoothly everywhere.
Their premium plan starts from $29.95/month and it’s definitely worth the money. You can also try their free plan. Though it comes with fewer features than the premium plan, it corrects many mistakes and makes your writing more credible.
Click here to try Grammarly premium free for one week.
46.1% of people say a website’s design is the number one criteria for measuring the credibility of the brand. [Source]
Alongside your writing, visual content in your blog plays a major role in attracting people online.
That’s why you need to pay attention to your visual contents as well to stand apart from the crowd.
Here are three design tools that’ll help you to create better visual content for your blog.
Visme is a nice tool for creating visuals for your blog. If you’re looking for showcasing data through images in your blog then Visme can be a handy tool for you.
Basically, it specializes in creating presentations, reports and infographics. That’s why it gives you an advantage for creating more interactive blog images.
You can create a decent Slideshare presentation with it and write a blog post about it. Or, you can explain a study with engaging images packed with valuable information. This makes the images more sharable for social media.
It’s pretty cheap as it’s only $16 a month if you opt for a yearly subscription.
Canva is a favorite choice for bloggers and marketers. It’s pretty simple to create blog images with it as it has got a simple drag and drop builder.
Not only blog images, you can create Facebook cover, Instagram post, infographics, Twitter header, presentations and more.
The best part is, it’s free!
However, you can buy stock images and their premium elements from their built-in platform for only $1.
It’s cheap, simple and useful.
Who doesn’t need stock images?
From presentation to blog images, stock images can be used everywhere. They help create nice blog graphics.
There are many decent places like Unsplash and Death To The Stock where you’ll find stock images. But I’ll mention PhotoPin because they’ve got a nice collection of photos and a good search engine.
What I find pretty convenient is the images are easily searchable. The search engine gives you relevant images in just seconds.
Remember what I told you at the beginning?
“Most of the blogs fail to help businesses. Blogging turns out as a waste of money and time.”
And why is that?
Because attracting visitors isn’t enough. Your main goal for maintaining a blog for your business is to help yourself earn money.
If you don’t turn your regular visitors into leads and gradually make them loyal customers, you won’t be making any money.
That’s why lead generation is so much important to make a successful blog.
These tools will help you with your lead generation -
Gleam.io is a powerful and fine tool for lead generation. You can collect emails, ask visitors to perform the desired action (like follow button for Twitter), giveaway freebies, run competitions on social media and do a lot more.
Their widgets fit beautifully in websites.
You can start for free and run campaigns straight away. Their paid plans give more control over the widgets and campaign.
Collecting emails is tough, isn’t it?
Sumome is a very popular online tool that’s not only renowned for social sharing buttons but also for list building.
Their welcomes mats, pop-up widgets, and sticky bars work efficiently for collecting emails.
They’re easily customizable and easy to set up. You can even edit the widgets without leaving your website.
Sumome also provides analytical tools to figure out what visitors are doing on your website.
It’s free to use. Paid plans start from $20/month.
Slideshare from LinkedIn is a popular platform for sharing presentations. You can create your own presentations and upload on Slideshare.
With more than 3 billion presentation views per month, professionals not only use this for earning credibility but also use for building a base of loyal followers.
You can put an email opt-in form at the end (or anywhere) of your presentation which gives you the opportunity to collect emails. Or, you can simply link back to your website.
People have different tastes when it comes to consuming content. Some prefer visual contents than writing.
You can grab that scope for bringing back traffic to your website or collecting emails. Here are few ways you can use Slideshare presentations for blogging success -
Blogging is a fruitful tool for growing your business. It not only gifts you credibility in niche, it helps you acquire customers.
No wonder why successful startups maintain a blog regularly.
What about you? Have you used these tools before? Let me know in the comments.
Sajib Mannan is an inbound marketer (certified by HubSpot). He specializes in inbound marketing, lead generation, blogging and social media. He helps businesses get more leads and develop their brands online. Contact him if you want to get more leads through blogging and social media.