So you started blogging for your business.
Very good decision.
But is your blog helping you? Are you getting leads from your blog?
You write compelling headlines, beautiful copy, put eye-catching images; you create the perfect blog posts to attract visitors.
Readers like your blog posts, they love it, but you fail to turn them into your customer.All your time and efforts go in vain.
Now imagine this -
You’re putting amazing blog posts out there, readers are fascinated, mesmerized. They’re entering in your sales funnel with happy faces.
BOOST IN LEAD GENERATION, BOOST IN SALES, PLUS START OF RELATIONSHIPS WHICH WILL LEAD TO MORE SALES OPPORTUNITIES.
Wouldn’t that be awesome?
Today in this post, I discuss 7 ways you can make that awesome happen. These are simple tricks which you can apply easily.
Want more leads?
Duh.. of course you want. Let’s dive in!
Place Opt-In Forms In Your Blog
Few months back I was browsing the Internet and landed on a blog post. The blog was about email marketing or blogging, I can’t remember. The post was beautiful and pleasant to read.
Being impressed by the writing, I decided to subscribe to their newsletter.
I searched for an email opt-in form to give them my email address. But couldn’t find it.
Looked at the blog sidebar. But couldn’t find any forms there either.
Now you guys tell me, how they’d get leads from their blog posts?
As a reader, I was interested in them, I was ready to become a lead. But they didn’t grab the opportunity.
Losing interest, I closed the tab.
What could’ve they used to capture me?
Answer: Opt-in form.
Opt-in form is a form which you use to ask readers to put in their email. In return, you add them to your subscription list or giveaway a gift.
After you get their emails, you nurture them and turn them into customers.
See how Unbounce use opt-in forms effectively to get more leads -
Newsletter subscription box just when a visitor arrives at their blog. This is an effective technique to grab readers. See how they used Copywriting to hook readers. Here is another example from their blog where they use opt-in box in their blog sidebar.
It can be easily found and readers can subscribe to their newsletter anytime they want.
Say Hello to Hello Bar!
Hello Bar is a bar which sticks on the top of your website.You can use it to direct people to a landing page or collect emails. You can place a simple call-to-action linking to anything on your website or collect emails directly from it.
ProBlogger uses it to collect emails. They use an opt-in box and invite people to subscribe. This sticky bar is also available on SumoMe.
DIYthemes gained 1180 new email subscribers in just 30 days using Hello Bar. Why is this so effective?
Well, okay buddy that'd be great. But these won't happen by a swing of a wand. You have to work for it. Here are few quick tips to help you start the ball rolling -
Place Opt-In Forms at the End of Your Blog Post
Your readers have finished reading your blog post.
You should give them an instruction or direct to do something. Otherwise, they’ll fly away.
Using opt-in forms right after your blog posts will help you to capture leads pretty easily. You kept readers busy on your website with your blog post. After they have finished reading, you capture them and turn them into leads.
I placed an opt-in form right after a blog post on my blog. Right after you finish reading, you’ll be asked to sign up for my newsletter. A clear direction on what you should after reading my blog post.
Fancy Pop Ups
You may be familiar with this. A page pops up while you browse and it tells you to claim an offer, download an eBook or simply subscribe to a newsletter.
There is a controversy that pop ups don't work. It annoys people. But there are a few positive sides of it which make it still useful. See on the screenshot above, Marketing Insider Group is clearly stating their offer.
You can't help but notice the pop up. In the case of going ahead in front of people with your offer, it's a good go. But the con is, you may irritate people by jumping right in people's face. And this may lead to losing interest in your brand.
Many bloggers argue on this factor. Read this blog post if you want to dig deeper on this.
Use Your Navigation menu
Navigation menu and header are the two most valuable section of your website or blog. Because people see these two things first when they land on a website.
You can hold people immediately with these sections.
See how Elna does this. She places a call-to-action right in her navigation menu where she invites new writers to join her writing course.
What you first see looking at her blog homepage? The navigation menu and the header.
And she has used these perfectly.
People spend short time spans while browsing the Internet. And keeping that in mind she entices people on her blog header to sign up for her email course before they fly away.
To catch people’s attention right off the bat, she placed a call-to-action on her blog navigation.
Above the Blog Footer
People now scan blog posts. They don’t read the whole of it. Believe me or not, most of your readers doesn’t make it to the bottom of your post.
But who do make it to the bottom, you can surely take that they’re interested in your content. That’s why it’s important to properly use the footer and the area above.
People who make it to your footer are red-hot leads for you. It’s your heavenly duty to gently hold their hand, give them a sit beside you and coddle, cosset and pamper them.
Are you understanding what I’m talking about?
I’m talking about lead generation.
HubSpot, the master of inbound marketing, use the area above their footer in an effective way. They invoke people to try their CRM software for free.
After people opt in, HubSpot satisfies them with more goodies and earns their trust. Finally, they sell their product to them.
Basic lead generation explained to you.
On 404 Not Found Page
Broken links aren’t uncommon. But they’re embarrassing and can cost you money.
Readers basically bounce away when they land on a ‘404 Not Found’ page. Because they’re left with no instruction to follow.
You need to give them clear instructions. Tell what you want them to do.
Leadpages does this perfectly. When someone arrives on their ‘404’ Not Found’ page, Leadpages doesn’t let people leave bare hand. They offer a free tutorial to keep people happy.
People generally get confused when they arrive on an error page. But Leadpages uses this page as another weapon to collect people’s emails.
Your blog is a vital asset for you to generate leads. You got an outstanding blog with lots of traffic and amazing blog posts. But you won’t get anything from it if you don’t know how to cut the crops.
You sweated out all year long on your crop field. But when it’s the time for harvest, if you don’t know how to collect the crops then where is the worth of your sweat you shed?
So, be smart and act smart. Know how to reap the benefits. That’s how you’ll make a profitable business.
Sajib Mannan is an inbound marketer (certified by HubSpot). He specializes in inbound marketing, lead generation, blogging and social media. He helps businesses get more leads and develop their brands online. Contact him if you want to get more leads through blogging and social media.