Do you know why big brands are so popular?
Because they've built their brand awareness.
But what is it?
According to Google, “The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.”
In simple words, creating brand awareness is to uphold your brand before your consumers in a way that sets you apart from your competitors.
You’ll be surprised to know how fruitful it is to increase your brand awareness.
Increasing brand awareness -
To sum up, you attract more customers. More customers bring more sales.
Whether you’re a solopreneur or running a company, brand awareness helps all kinds of business.
Okay now let's go down to learn some ways to build, develop and grow your brand awareness.
First things first. You provide value; you get their trust in return.
One of the reasons why your customers will remember you is because of your great product or service. Try your heart and soul to give them the best you can.
Where do you go again and again for fine food? What makes that place special? Is it the food? Or maybe the warm behavior of waiters’, perhaps the interior.
It’s actually the service they provide. Their food, interior, warm behavior all sums up in that.
Give them the best service, they’ll remember you for sure.
Keep interacting with your audience or potential customers with social media, newsletters or blog. This is an effective way to be present in their mind.
You’ll gradually fade away from their head if they don’t hear from you. Be alive. Let them know your presence. Reach out to them personally if possible. They’ll feel warm.
What separates your brand from your competitor?
Your brand’s personality and attitude.
Consistent branding gives your brand personality and attitude which your audience can relate to.
Consistent branding means keeping your visual identity same across all communication channels and in your products.
Using same color palette, font, visual style and spacing in your designs will help you with consistent branding.
Here are some brands who do it and use it perfectly.
You’ve probably heard of this technique many times. You believe it or not, this is one of the proven techniques that works!
Buffer used this technique to build their brand and grew from 0 to 100,000 customers in just 9 months.
Amazing, isn’t it?
They wrote 150 guest posts on popular sites and guess what, huge amount of customers in just 9 months flat.
Read co-founder of BufferApp Leo Widrich’s interview where tells how he did it.
People love to get attention. We all love to feel special. Approaching personally to your prospects or leads will make them feel they’re being treated specially.
Who doesn’t love that? Who doesn’t love to get that extra attention?
Here are few ways to make your customers feel special -
Do whatever you need to do to get closer to you audience. Build relationships. If you’re close to them you’ll be the first destination they’ll go for solving their problems. Your competitor? Already beaten B)
Sajib Mannan is an inbound marketer (certified by HubSpot). He specializes in inbound marketing, lead generation, blogging and social media. He helps businesses get more leads and develop their brands online through blogging. Hire him to attract leads and customers with sparkling and beautiful blog posts.